The corporate group that consists of Välinge Innovation and Bjelin has appointed Fredrik Alfredsson as international head of gross sales, answerable for all flooring merchandise below the Bjelin model. Alfredsson is becoming a member of Bjelin from Sweden’s main flooring distributor SGD, the place he served as CEO, answerable for consolidating the wholesale enterprise by acquisitions and greenfield initiatives into one group.
“I’m excited to contribute to the expansion of the Bjelin model, identified for its excellence. The entry to patented expertise from Välinge Innovation together with the manufacturing and commercialization of flooring is exclusive,” commented Alfredsson.
With a robust background within the flooring enterprise, Alfredsson spent virtually 20 years with Swedish flooring supplier Kährs as CCO with international accountability for retail and distribution, gross sales director for Scandinavia, and VP overseeing provide chain and operations on the U.S. head workplace, supporting the gross sales crew.
Välinge CEO and Bjelin board member Niclas Håkansson added, “Fredrik brings a wealth of expertise and is well-regarded within the trade. He’s passionate in regards to the flooring enterprise, and his management shall be a fantastic asset to our international gross sales crew. I’m assured his appointment will additional the success of Bjelin.”
For the reason that starting of this yr, all Välinge and Bjelin flooring merchandise have been offered below the Bjelin model.