Bona has introduced the acquisition of Ezi Flooring Merchandise (VIC) Pty Ltd (EFP), a distributor primarily based in Melbourne, Australia. EFP, which has been the unique importer and nationwide distributor of Bona merchandise in Australia for greater than 20 years, will now be a Bona subsidiary.
“EFP has lengthy been a trusted timber ground merchandise provider in Australia with a long time of expertise in supporting contractors and owners,” stated Magnus Andersson, CEO, Bona. “We welcome EFP into the Bona household and sit up for rising our presence in Australia.”
EFP was based in 1994 in Adelaide, South Australia and opened a second location in Melbourne, Victoria in early 2000. Upon opening the second location, EFP grew to become the unique distributor of Bona merchandise.
“That is an thrilling evolution for us at EFP,” stated Chris Heaney, managing director, EFP. “As an unique distributor of Bona merchandise for greater than 20 years and a household firm, we sit up for being a part of the Bona household and becoming a member of the Bona World Community. We count on to extend our product choices throughout Australia and develop new avenues of enterprise resembling eCommerce in addition to enlargement of our contractor community.”
“With EFP becoming a member of Bona, we enhance our footprint whereas securing our place for future long-term progress in Australia and likewise within the whole APAC area,” stated Elin Rodenstam, senior vp, business – EMEA and APAC, Bona. “We sit up for even stronger success and progress with prospects and our group in Australia.”
The acquisition of EFP was formalized in February 2024 and can take impact instantly. With this acquisition, Bona now has 17 subsidiaries throughout Europe, Asia, North America, and South America.